Creating A BEAST

Introduction In the fast-evolving landscape of business, establishing a brand can often feel overwhelming. However, with the concept of a Minimum Viable Brand (MVB), entrepreneurs can streamline their efforts to create a brand that resonates with their target audience while keeping costs manageable. Today’s date, January 16, 2025, serves as a reminder of the urgent […]

Is Storytelling the Key to Minimum Viable Brand Success? Imagine building a brand with minimal resources yet maximum impact. What if the secret sauce was as ancient as humanity itself—storytelling? According to a study published in the International Journal of Branding in 2023, 90% of successful minimum viable brands (MVBs) credit storytelling as a critical […]

Introduction As we embark upon a new year, many organisations face the challenge of optimising their brand impact with constrained resources. According to a report by Statista, 29% of small businesses cite limited budgets as a primary obstacle to effective branding. This statistic emphasises the pressing need for strategic, resource-efficient branding solutions. In this blog […]

Understanding Minimum Viable Brands In the landscape of fast-paced business evolution, the concept of Minimum Viable Brands (MVB) has garnered significant attention. An MVB is a strategically designed brand that comprises the absolute essentials needed to capture market interest and validate a business idea without expending unnecessary resources. As entrepreneurs like Richard Branson have often […]

The Power of Storytelling in Branding In today’s saturated market, where over 50% of startups fail within their first five years (Source: Investopedia), the ability to weave a compelling narrative around a brand can play a pivotal role in its success. Storytelling is not just an art; it is a powerful tool that can resonate […]

Understanding MVP Branding Branding for startups can be a daunting task, especially when resources are limited. The concept of Minimum Viable Product (MVP) branding provides a framework that allows early-stage companies to establish their identity without extravagance. According to a study by Startup Genome, over 90% of startups fail due to lack of market demand, […]